Talking about the current Spanish fashion scene is so depressing that I won't do. I'd just like to share with you the Spanish press' annoying fixation about Spanish actresses wearing international designers instead of national ones to no-one-cares-about Spanish events, like the Spanish Cinema Awards, The Goya.
Is it really that strange? I don't think so. But what really bothers me is that for example, American actress wear Paris, Italian, etc designer dresses to The Oscars and no one questions that decision. Of course it's fine to wear non-American fashion for whatever reason, just because they like it, because they have contracts... wha-te-ver.
However, in Spain there they are, wondering why actresses who likely no one knows outside this country, even inside, are wearing Dior and not a Spanish designer. They argue that by wearing Spanish fashion they'd show their support to the cause.
*From top left: Pucci,Oscar de la Renta, Nina Ricci, Gucci, Stella McCartney, Gucci, and at the bottom, Gucci again, Armani, Stella McCarntney, D&G tuxedo and Dior. (pics courtesy Vogue.es)
And I wonder, does the cause really matter? I mean, of course marketing is important and if famous people wear your brand it's easier to get noticed, BUT, shouldn't they first focus on showing desireable clothes so that people would see them and feel like buying it?
It's quite sad that the second largest clothing company in the world (Inditex) was established in Spain but Spanish pret-à-porter fashion doesn't make the grade.
Reasons why? I could think of a few, I do agree with Allure on the fact that Spanish fashion is out-of-style, designs most of the time are too predictable and not many dare to break the classic rules or at least try. I guess that mirrors on the one hand, the need of regeneration in Spanish fashion and on the other hand, how people who can afford designers' clothes are like in Spain.
Is it really that strange? I don't think so. But what really bothers me is that for example, American actress wear Paris, Italian, etc designer dresses to The Oscars and no one questions that decision. Of course it's fine to wear non-American fashion for whatever reason, just because they like it, because they have contracts... wha-te-ver.
However, in Spain there they are, wondering why actresses who likely no one knows outside this country, even inside, are wearing Dior and not a Spanish designer. They argue that by wearing Spanish fashion they'd show their support to the cause.
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| The Goya Awards |
And I wonder, does the cause really matter? I mean, of course marketing is important and if famous people wear your brand it's easier to get noticed, BUT, shouldn't they first focus on showing desireable clothes so that people would see them and feel like buying it?
It's quite sad that the second largest clothing company in the world (Inditex) was established in Spain but Spanish pret-à-porter fashion doesn't make the grade.
Reasons why? I could think of a few, I do agree with Allure on the fact that Spanish fashion is out-of-style, designs most of the time are too predictable and not many dare to break the classic rules or at least try. I guess that mirrors on the one hand, the need of regeneration in Spanish fashion and on the other hand, how people who can afford designers' clothes are like in Spain.
2 comments:
I agree, darling, with the need for a regeneration and resurgence in Spanish fashion... Very insightful and well-researched post!
xoxox,
CC
really good post.
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