The other day while I was walking around my hometown I saw this amazing pair of brogues. After having lived in England for years it comes as no surprise that I have a thing for brogues. So I wrote down the brand, Amberone, and when I got home I checked them online. Oh dear. Definitely we Spaniards don't know how to sell our stuff.
To be honest, my only intention was to check if they really were an Italian brand (its name, Amberone, sounded Italian to my Spanish ears) and how much were they online. I really loved those brogues. They were handmade in soft leather, clearly comfy and the design was impeccable. And being the shoes so special, I couldn't help but wonder why the website's so lame.
And that's a general problem quite extended in Spain. Products made in the best quality whose websites are under construction, don't even exist, or if they do, they are so seedy you don't feel like buying. Even if what they sell is amazing.
I don't want to be mean and I have no clue of business strategy, but what I do know is that hadn't I seen the brogues in person, I'd have never fallen for them by looking at their website. They don't even display the prices and if you want to know you have to send them an online request! That's mental these days!
Yes, in the end, I bought the brogues of Spanish leather. Their quality and design was too special to let go. So this post is a plea for investment in good website design, especially nowadays that due to the massive recession Spain is going through, foreign markets are more attractive than ever. As I pointed out above, I have no knowledge of business strategy, but an approachable, user-friendly website design can improve massively the sales. And it's a pity that people who check this sort of websites get the wrong impression of what is sold. I can't recommend you to check the website, but I definitely recommend you Amberone's shoes.